Googolplex
    Drop into Pinterest
    Credit unions are perfectly suited for Pinterest, a new social bookmarking website.
     
    Social networking sites like Pinterest are driving an ever-growing share of referral traffic. Your members and potential members are going to Pinterest. It makes sense for your credit union to be there!
     
    Use Pinterest to promote contests, share relevant financial tips, and to gauge the interests of your target market. Don’t use it to advertise!
     
    The key is to tap in to your members’ goals and consider how your credit union can play a vital role in helping them achieve them. Lots of pinners use Pinterest to find creative ideas for kids. Let your imagination fly. You can:
    • Create pinboards on topics such as help for teachers, money saving tips, help for do it yourself projects, paying for college.
    • Pin different fun projects, kids’ activities, or sound financial information to the boards. Offer advice and feedback through comments.
    • Do a quick Web search to find attention-grabbing images worth pinning, and link them back to your content.
    • Use your pins to direct members to specific areas of your website. Make sure to share content that will genuinely interest them. For instance, does your credit union maintain a blog or write articles for members?
    Check out what other Googolplex subscribers are doing:
    Is your credit union using Pinterest or other social media in innovative ways? Tell us about it. Who knows—you might see your credit union featured in a future subscriber email!

    With your subscription you get several tools to help you market Plan It. Click the photo or contact Rena Crispin, Plan It's managing editor, at 800-356-9655 ext. 4258.

    She can help you pinpoint the best tools for your situation.
    C-Note Instant Poll results—Season's spending
    C-Note teenagers say they do most of their spending in the winter and fall, with almost a third of respondents saying they use money when they please. Only 7% of C-Note readers say they do most of their spending in the spring.
     
    During the teenage spending freeze this spring help your high-school members prepare for future college expenses. Point them to the information and savings tool in C-Note's College Saving Calculator.
     
    Here is the recent poll question* and responses:

    Q: In which season do you spend the most money?
     
    1. Fall—new school year, new supplies and clothes
    2. Winter—many Christmas presents to buy
    3. Spring—out with the old and in with the new
    4. Summer—swim gear and vacation souvenirs
    5. I use my money when I please.
    22%
    37%
    7%
    4%
    30% 
     
    Instant poll questions capture your high school members’ attention. On which issues would you like to learn more about what they think? Use your imagination and send your poll questions with possible responses to Rena Crispin.

    * Instant poll results reflect an unscientific sampling of Googolplex readers.
    Recent releases

    Here's text for Facebook and Twitter posts to last a month—use at least one new one every week. Even if your credit union doesn't use social media, you can still use the information and links in this email in your traditional marketing communications to let young people know about the financial tools in Googolplex.

    Facebook versions:

    5-Spot for elementary school kids

    Gardening—Make Your Own: "If I could choose the shape of my garden, I would make it a map of the United States. Then, I could say that I'm planting peas in Florida!" says Maddy, in part 2 of this three-part series on gardening.
    [Link to http://googolplex.cuna.org/00001/5spot/article.php?doc_id=3715]

    Chatterbox: Meet Chatterbox--the world’s only talking mime! Chatterbox and his friend will keep quiet as you attempt a difficult trivia quiz, but they’ll still help in their own way. Who says mime doesn’t pay?
    [Link to http://googolplex.cuna.org/00001/5spot/games/chatterbox/start.htm?doc_id=3994]

    AJ's for middle school preteenagers

    Money Like History: Find out why the portraits on our bills are pretty much the same designs as 75 years ago.
    [Link to http://googolplex.cuna.org/00001/ajsmall/article.php?doc_id=3906]

    rps, omg! These are modern times. Are you still playing Rock, Paper, Scissors with your hands? Get with it, and try this online version of Cover—Cut—Smash! [Link to http://googolplex.cuna.org/00001/ajsmall/games/rpsomg/start.htm?doc_id=3909]

    C-Note for high school teenagers

    Comics Make a Good Living: "In comics," says author Mike Baron, "you can make a good living as a freelancer. You choose your own hours, you live wherever you want, and you are free to let your artistic vision soar." You also have responsibilities...
    [Link to http://googolplex.cuna.org/00001/cnote/article.php?doc_id=3907]

    Tax Collector: Why should accountants have all the fun? This quiz on the American Tax System is chock full of strange and unusual facts and figures. Start with $100,000, wager a little, get it right, and double your money. Get it wrong and Uncle Sam will take what you owe, and maybe even a little more. [Link to http://googolplex.cuna.org/00001/cnote/games/taxcollector/start.htm]

    Allen Iverson Is Broke: Blogger Bridget points out that basketball great Allen Iverson has broken the golden rule in budgeting: Never live beyond your means. She shares budgeting and spending advice and says, "It’s too late for Iverson to recover from his economic losses, but we have the opportunity to budget and attempt to make provisions for the future." [Link to http://googolplex.cuna.org/00001/cnote/blog/?p=701]

    Taxes! Blogging about tax time, Kevin uses software from H&R Block, and tells his readers how they can "learn more about taxes and free filing services." [Link to http://googolplex.cuna.org/00001/cnote/blog/?p=703]

    Snap Decision: Marcy makes a snap decision to buy her used car from a slick dealer without first getting inspection in the serial comic Wheels. [Link to http://googolplex.cuna.org/00001/cnote/wheels.php?e=110#w]

    For your Twitter posts (each is < 140 characters):

    5-Spot for elementary school kids

    Gardening—Make Your Own: What shape would you make your garden? Maddy says, "I would make it a map of the U.S! http://googolplex.cuna.org/00001/5spot/article.php?doc_id=3715

    Chatterbox: Chatterbox: Meet Chatterbox--the world’s only talking mime! Who says mime doesn’t pay? http://googolplex.cuna.org/00001/5spot/games/chatterbox/start.htm?doc_id=3994

    AJ's for middle school preteenagers

    Money Like History: Find out why the portraits on our bills are pretty much the same designs as 75 years ago.
    http://googolplex.cuna.org/00001/ajsmall/article.php?doc_id=3906

    rps, omg! Are you still playing Rock, Paper, Scissors with your hands? Get with it! [Link to http://googolplex.cuna.org/00001/ajsmall/games/rpsomg/start.htm?doc_id=3909]

    C-Note for high school teenagers

    Comics Make a Good Living: Mike Baron talks about how to make a good living in comics. http://googolplex.cuna.org/00001/cnote/article.php?doc_id=3907

    Tax Collector: Wager a little, get it right, and double your money. Get it wrong and Uncle Sam will...http://googolplex.cuna.org/00001/cnote/games/taxcollector/start.htm

    Allen Iverson Is Broke: Blogger Bridget shares budgeting and spending advice. http://googolplex.cuna.org/00001/cnote/blog/?p=701

    Taxes! Blogging about tax time, Kevin tells you how you can learn more about taxes and free filing services. http://googolplex.cuna.org/00001/cnote/blog/?p=703

    Snap Decision: Marcy makes a snap decision to buy her used car from a slick dealer without getting an inspection http://googolplex.cuna.org/00001/cnote/wheels.php?e=110#w
    Give youth print and online newsletters!

    Every quarter we send you enough ready-to-print pages to create three full newsletters— one for elementary-school, middle-school, and high-school level readers. We provide newsletters in high resolution for print, and low resolution for email or online viewing.

    Here’s how you get it:

    To retrieve the ready-to-print, ready-to-view newsletter pages each quarter, log in to your Googolplex newsletter page, select the pages you need, and download them free of charge.

    Don’t waste your subscription
     
    Whenever you change your credit union Web address or logo, check your Googolplex customization. Make sure your links and credit union logo are what you want by logging in to your Googolplex Customizing and Installation page.
     
    If you have technical or subscription questions, or need help in setting up your password, please email Debbie Michels, or call 800-356-9655, ext. 4091.

    If you have questions, comments, or ideas about Googolplex editorial content, please email Rena Crispin or call 800-356-9655, ext. 4258.

    We respect your privacy. If you’d rather not receive future emails on Googolplex, reply to this message with "unsubscribe" in the subject line.
     
    This email was sent on behalf of
    Credit Union National Association (CUNA)
    5710 Mineral Point Road
    Madison, WI 53705.

     
In This Issue
 
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I’d love to hear how you promote Googolplex to your members and potential members. Please contact me—I look forward to your comments!

Rena Crispin
Credit Union National Association (CUNA)
5710 Mineral Point Road
Madison, WI 53705
608-231-4258
rcrispin@cuna.coop
CUNA Anytime Adviser

5710 Mineral Point Rd • Madison, WI 53705-4454 • 800-356-8010, press 3 • cunaresources@cuna.coop

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