Q: What costs $88,333 a second?
A: TV commercials during the 2010 Super Bowl, which sold for more than $2.6 million
That may sound like a lot of money—and it is—but it didn't matter to
advertisers who bought every available spot during the big game and went on to pay $3
million a commercial for the 2011 game.
The world of advertising is full of big spenders. Now it's your turn: Spend some time to see just how much you know about Super Bowl (and other) advertising.
1) Super cheap
A 30-second commercial during the 2011 Super Bowl cost $3 million. How much did a similar commercial cost during the very first Super Bowl in 1967?
2) For sale
Which of these was not one of the most popular products advertised during the 1967 Super Bowl?
Video cassette recorders
3) Double your money
It took 28 years for Super Bowl commercials to hit the $1 million mark in 1995. How many years did it take for the cost to double to $2 million?
4) Channel surfing
Thanks in part to the Super Bowl, total TV ad expenditures continue to rise every year. Which of these advertising channels has been dropping steadily for 6 years?
If 1,000 people see an ad online, how many of them, on average, will click on it?
6) Top 10
Which of these advertisers spent less than $777 million in the first nine months of 2010, and therefore was not one of the top 10 advertisers of the year?
7) Money, money
Financial service providers spent $5.6 billion to market their products in the first nine months of 2010, which was more than they spent the entire year before. One product pushed expenditures higher. What was it?
8) Not the only game in town
The Super Bowl may command big ad revenue from its annual broadcast, but many TV shows pull in millions of dollars every week. Which of these has the highest ad-rate?
"Two and a Half Men"
9) Social mania
Social media advertising is expected to more than quadruple from $2 billion in 2010 to $8.3 billion by 2015. What's the primary reason? People use social media a lot. How much time online do we spend on social media sites?
One out of every 15 minutes
One out of every 10 minutes
One out of every six minutes
One out of every two minutes
10) Hidden advertising
Watch TV and you'll see plenty of commercials. But you're also being influenced by brand appearances, like when an actor enjoys a popular energy drink or a reality star wears a fashionable new outfit. In 2010, which of these brands made the most "product placement" appearances?
Gatorade Sports Drinks
Harley Davidson motorcycles
Yamaha music equipment
Got a second? Click here to see your score and rank
Got two seconds? Click here to see the answers.