Q: What costs $88,333 a second?

A: TV commercials during the 2010 Super Bowl, which sold for more than $2.6 million each.

That may sound like a lot of money—and it is—but it didn't matter to advertisers who bought every available spot during the big game and went on to pay $3 million a commercial for the 2011 game.

The world of advertising is full of big spenders. Now it's your turn: Spend some time to see just how much you know about Super Bowl (and other) advertising.

1) Super cheap

 

A 30-second commercial during the 2011 Super Bowl cost $3 million. How much did a similar commercial cost during the very first Super Bowl in 1967?

$750

$42,500

$103,900

$1 million

2) For sale

 

Which of these was not one of the most popular products advertised during the 1967 Super Bowl?

Beer

Cars

Video cassette recorders

Cigarettes

3) Double your money

 

It took 28 years for Super Bowl commercials to hit the $1 million mark in 1995. How many years did it take for the cost to double to $2 million?

One Year

Three years

Six Years

10 Years

4) Channel surfing

Thanks in part to the Super Bowl, total TV ad expenditures continue to rise every year. Which of these advertising channels has been dropping steadily for 6 years?

Radio

Magazines

Billboards

Local newspapers

5) Click

If 1,000 people see an ad online, how many of them, on average, will click on it?

1

50

250

500

6) Top 10

Which of these advertisers spent less than $777 million in the first nine months of 2010, and therefore was not one of the top 10 advertisers of the year?

Walt Disney

Pepsi

Verizon

General Motors

7) Money, money

Financial service providers spent $5.6 billion to market their products in the first nine months of 2010, which was more than they spent the entire year before. One product pushed expenditures higher. What was it?

Credit Cards

Checking Accounts

Investments

Mortgages

8) Not the only game in town

The Super Bowl may command big ad revenue from its annual broadcast, but many TV shows pull in millions of dollars every week. Which of these has the highest ad-rate?

"Two and a Half Men"

"Family Guy"

"Americon Idol"

"Glee"

9) Social mania

Social media advertising is expected to more than quadruple from $2 billion in 2010 to $8.3 billion by 2015. What's the primary reason? People use social media a lot. How much time online do we spend on social media sites?

One out of every 15 minutes

One out of every 10 minutes

One out of every six minutes

One out of every two minutes

10) Hidden advertising

Watch TV and you'll see plenty of commercials. But you're also being influenced by brand appearances, like when an actor enjoys a popular energy drink or a reality star wears a fashionable new outfit. In 2010, which of these brands made the most "product placement" appearances?

Gatorade Sports Drinks

Apple computers

Harley Davidson motorcycles

Yamaha music equipment