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1) The first Super Bowl commercial cost $42,500 in 1967 on CBS. NBC also aired the Super Bowl but only charged $37,500. What a deal!
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2) The top three advertisers during the 1967 Super Bowl were manufacturers of beer, cars, and cigarettes. Videocassette recorders weren't introduced until 1975. Cigarette ads were eventually banned from TV in 1971.
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3) It took only six years for Super Bowl ads to double from $1 million to $2 million.
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4) Local newspapers have been on a downward trend for six years. Dollars spent on radio, magazines, and billboards all have gone up over the same time.
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5) The average click-rate for an online advertisement is 0.1%, meaning only one of 1,000 visitors will click a given ad.
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6) Pepsi didn't make the top 10 list of advertisers in 2010. The company also chose not to run Super Bowl ads for the first time in 23 years, choosing instead to focus on social media.
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7) A few big credit card companies propelled financial advertising up by almost 10% in 2010.
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8) Ad space during "American Idol" costs more than "Sunday Night Football." And as the contestants on Idol get eliminated, the cost of the advertising increases.
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9) One out of every six minutes spent online is spent on social media sites. We've been told that the other five are spent right here on Googolplex.
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10) Yamaha music equipment sneaks onto more TV than you might have guessed. Think of all of those bands on those late night talk shows and it starts to make sense.
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