Making a good image for your business is very important. Your name and logo are the first impression people will get of your business.  Creating a great image is super easy. Here’s how:

Find a good name. If you can come up with something unique, funny, or meaningful, great! The more creative it is the better.

Create a logo. A logo is a picture or symbol that represents your business. It goes on advertisements and invoices. Having an interesting logo can get you attention quickly. So make it pop!  Try adding bright colors and bold fonts.  Putting a cute or significant picture in the logo also adds interest.  Often, customers will go for fun and friendly looking ads first, before looking into the dull and unenticing ones. Use your imagination!

Advertise!  All advertising has the same information.  Your business name, logo, what your business is, and contact information.  Think about what will get you known to possible customers. Flyers?  Business cards?  T-shirts?  Maybe a few things.  I have found that flyers work best for me. You can put them in neighbors’ mail boxes, go door to door to deliver them personally, or pin them on community bulletin boards. Business cards are also handy.  Since they are small, you can keep a few with you and give them to potential clients.

Here’s an example of what I made as a business card a few years back when I had a cookie business:

My business card for Morning Glory Bakery

What are your ideas for advertisement? I’d love to hear about them! Just scroll down to the Talk Back box below and leave a comment!