Credit Union Cartoons
Stern's cartoons
taught people what credit unions stand for.

Cartoons can be used to tell a variety of stories. Some show ideas that might take many words to express.

In the early 1900s, Joe Stern created drawings that showed people ideas about credit unions.

Stern was born in Austria in 1891. His family moved to the U.S. in 1898. He loved to draw pictures of people while growing up.

As a young man Stern turned his love into a job. He drew pictures of people and events for newspapers and magazines. He received many awards for his work.

In the 1920s Stern was hired by The Bridge, a magazine about credit unions. He drew cartoons that represented what credit unions stood for.

Credit unions were still fairly new in the United States. As credit unions were forming in the U.S., cartoons were a way of marketing to potential members about their benefits.

The Little Man
Credit unions protect members from economic tough times.

Stern designed the Little Man Under the Umbrella as the logo for credit unions. Over the years, he drew many other cartoons about credit unions.

Stern's cartoons show the basic ideas that credit unions stand for:

Let's look at some of Stern's cartoons to see what they say about credit unions...

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What makes credit unions so great? Members like you.

Every dollar you invest in your credit union earns you money while other members borrow it.

When you're ready for a loan, other members' savings will be there to help you out at the lowest possible cost.